Out of 440 million of the population in India, around 420 million Indians are using mobile internet (information source: Economic Times) for shopping, socializing, enrollment, queries and other activities. The number of mobile internet users is surprisingly way higher than that in the year 2016 – 389 million. Considering the shift, businesses – whether big or small- are on the high recommendation to optimize their website and shift to the mobile devices if already present on the desktop version. Not to mention, some of the famous brands like MakeMyTrip have already turned into an App-only business.
Here are some ways how you can optimize your website for mobile users -
1. Liquid Website Layout
Remember that the screen sizes are always different for different mobile phones. However, the site must look same on all devices, and for that, you are required to optimize this part. All it requires is to develop a liquid layout that can adapt all screen sizes as seamlessly as possible.
The liquid layout works basis percentage and thankfully not the pixels. For this reason, it is the today's developers' choice.Seo Services Provider in India
2. Add the Functionalities
When visitors are visiting your site on the mobile device, they are looking for the 360-degree solution to their search and purchases. From easy search option to the payment gateway, nearest store locator, calculator, currency converter, and other tools and functionalities must be inculcated in the mobile version of the website.
3. Know your Audiences
Trace your audience activities on the desktop version and come up with the functionalities and tools that will work best for them or even pull their interest in your website. It can be sometimes difficult to trace their browsing activities as many of them have not the goal in your mindset for browsing a website. Demography cannot classify such audiences.
4. Contents for All
Content is the essential part of a website – desktop as well as mobile versions. Hence, contents must be available for all the users, and it shouldn't be hidden on the mobile version for any reason. Where some websites prefer not to open most of their contents on the mobile part as it will make the screen congested, such websites are moving ahead with the wrong approach, must say. Make sure that the liquid layout is properly inculcated and is working well. Avoid the stripped-down version.
For example – one can compare the mobile and desktop versions of The Economic Times. Despite the pool of content, nothing has been hidden from the users.
5. Compression Utilities
Lastly, to optimize your website for mobile, the compression utility can be of great help. With a plethora tools available in the digital world today, developers' job has become as easy as pie. HTML Compressor is a script compressor that can be used to remove futile or unwanted comments. Gzip is yet another similar compressor performing the similar function. For concatenated CSS code and enhance the performance of the website on the mobile device, CSS minifier and CSS compressor are best picks. Ther are various other compression utilities for reducing the size of image files, or to upkeep the optimum quality of the file. Optimizilla, Kraken.io, Tiny PNG, CompressNow are some of the compression tools. more information visit website http://www.addlead.com